Robert "Bob" Meyrowitz is the co-creator of the

Ultimate Fighting Championship The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

(

UFC The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by Zuffa, a wholly owned subsidiary of Endeavor Group Holdings. It is the largest MMA ...

Background

In 1973, Meyrowitz was a founder of D.I.R. Broadcasting and a creator of the syndicated radio series, the

King Biscuit Flower Hour The ''King Biscuit Flower Hour'' was an American syndicated radio show presented by the D.I.R. Radio Network that featured concert performances by various rock music recording artists. History The program was broadcast on Sunday nights from 19 ...

. In the late 1980s he started Semaphore Entertainment Group (SEG), which was one of the first groups to develop content for

pay per view Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast. Events can be purchased through a multichannel television platform using their electronic program guid ...

. In 1999, Meyrowitz created eYada.com, an internet

talk radio Talk radio is a radio format containing discussion about topical issues and consisting entirely or almost entirely of original spoken word content rather than outside music. Most shows are regularly hosted by a single individual, and often featur ...

station, ceasing in 2001. In 2001, Meyrowitz was the owner of the UFC who sold it to

Frank Fertitta III Frank Joseph Fertitta III (February 24, 1962) is an American businessman. He is the CEO of Station Casinos. He is also a founder of Zuffa LLC, the parent entity of the Ultimate Fighting Championship (UFC). Education Born to Frank Fertitta Jr. a ...

and

Lorenzo Fertitta Lorenzo Joseph Fertitta (born January 3, 1969) is an American businessman and philanthropist. He is chairman of Fertitta Capital, director of Red Rock Resorts Inc, and former CEO of the Ultimate Fighting Championship. Early life and education L ...

(

Zuffa Zuffa, LLC () is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the ...

). In January 2008, Meyrowitz announced the formation of his new

MMA Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on strike (attack), striking, grappling and ground f ...

company, YAMMA Pit Fighting. YAMMA was a joint venture between Meyrowitz's company, Rope Partners, and

Live Nation Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...

. Yamma folded the same year, holding only one event on April 11, 2008.

References

Living people Mixed martial arts executives Year of birth missing (living people) {{US-martialart-bio-stub